ImpactLink

Cookie Policy

Last Updated: December 15, 2024

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They contain information that is sent to the website that created them. Cookies help websites remember your preferences, keep you logged in, and analyze how you use the site.

This Cookie Policy explains what cookies ImpactLink uses, why we use them, and how you can manage your cookie preferences. For more information about how we process data, please see our Privacy Policy.

2. Types of Cookies We Use

2.1 Essential Cookies

Purpose: Authentication, session management, security, and core functionality.

  • session_id: Maintains your login session. Essential for using the Service.
  • csrf_token: Protects against cross-site request forgery attacks.
  • auth_token: Authenticates your identity when you log in.
  • device_fingerprint: Helps detect unauthorized access attempts.

Duration: Until you log out or close your browser (session-based).

Can be disabled? No. Disabling essential cookies will prevent the Service from functioning.

2.2 Preference Cookies

Purpose: Remember your settings and preferences across sessions.

  • theme: Stores your preferred visual theme (light/dark mode).
  • language: Remembers your preferred language setting.
  • dashboard_layout: Saves your custom dashboard configuration.
  • cookie_consent: Tracks your cookie preference choices (accept/decline).

Duration: 1 year from last update.

Can be disabled? Yes, but some features may not work as expected.

2.3 Analytics Cookies

Purpose: Understand how users interact with our website and Service to improve features and identify usage patterns.

  • _ga, _gid: Google Analytics cookies that track page views, user engagement, and traffic sources.
  • _utm_*: UTM parameters that track campaign performance and referral sources.
  • mixpanel_token: Tracks feature adoption and user behavior patterns.
  • amplitude_user_id: Used for cohort analysis and user journey tracking.

Duration: 2 years for Google Analytics; up to 1 year for others.

Requires Consent? Yes (GDPR/CCPA). These cookies are only placed if you accept our cookie banner.

2.4 Marketing Cookies

Purpose: Serve targeted advertisements and track campaign effectiveness.

  • _fbp: Facebook pixel for retargeting and audience building.
  • __hs_cookie_mask, __hs_opt_out: HubSpot for email marketing and lead tracking.
  • linkedin_ads: LinkedIn conversion tracking and audience segmentation.

Duration: 12-24 months depending on the provider.

Requires Consent? Yes (GDPR/CCPA). Only placed with your explicit consent.

2.5 Third-Party Cookies

Third-party cookies are placed by services we integrate with or partner with:

  • Intercom: Live chat and customer communication. Tracks user interactions and provides support chat functionality.
  • Drift: Conversational marketing platform. Tracks visitor engagement and enables chat widgets.
  • Stripe: Payment processor. Tracks transactions and fraud prevention.
  • Auth0: Authentication provider. Manages secure login and authentication.

Third-party providers have their own cookie policies, and we recommend reviewing them directly.

3. Why We Use Cookies

  • Service Delivery: Essential cookies keep you logged in and secure.
  • Personalization: Preference cookies remember your settings so you don't have to reconfigure them each visit.
  • Analytics and Improvement: Analytics cookies help us understand what features are most valuable, where users get stuck, and how to optimize the experience.
  • Security: Cookies protect against fraud, session hijacking, and unauthorized access.
  • Marketing: Marketing cookies let us reach users with relevant offers and track campaign ROI.

4. Cookie Consent and Management

4.1 Consent Banner

When you first visit our website, you will see a cookie consent banner. You can:

  • Accept All: Enable all cookies, including analytics and marketing.
  • Decline: Decline non-essential cookies. Only essential and preference cookies are used.
  • Manage Preferences: Customize which cookie types you allow.

Your choice is saved in a preference cookie for 12 months. You can change your preferences at any time.

4.2 Disabling Cookies via Browser

Most web browsers allow you to control cookies through settings. Here's how:

  • Chrome: Settings > Privacy and Security > Cookies and other site data > Manage all cookies and site data
  • Firefox: Preferences > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Privacy & Security > Cookies and other site data

Important: Disabling essential cookies may prevent the ImpactLink Service from functioning properly. Analytics and marketing cookies can be safely disabled without affecting core functionality.

4.3 Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature. We respect DNT signals and will honor them where technically feasible, though some essential cookies will remain in place to maintain Service functionality.

5. Our Legitimate Interest in Using Cookies

Under GDPR, we rely on the following legitimate interests to use cookies:

  • Service Performance: Essential cookies are necessary to deliver the contracted service and protect against fraud and security threats.
  • Product Improvement: Analytics data helps us identify bugs, optimize user experience, and prioritize feature development.
  • Business Operations: Understanding user behavior and engagement helps us allocate resources efficiently and make informed business decisions.
  • Direct Marketing: Marketing cookies enable us to reach users with relevant communications and measure campaign effectiveness, reducing waste and irrelevant messaging.

These legitimate interests are balanced against your rights. You always have the right to opt out of non-essential cookies.

6. Retargeting and Advertising

We use marketing partners (Facebook, LinkedIn, Google) to deliver targeted advertisements based on your interests and browsing history. These partners place cookies on your device to track your activity across websites.

How to Opt Out:

7. Cookie Retention and Deletion

Cookies are retained according to their type:

  • Session Cookies: Deleted when you close your browser.
  • Persistent Cookies: Retained for the duration specified (usually 1-2 years), then automatically deleted.
  • Flash Cookies: Not typically used by ImpactLink, but if used, retained according to their specific duration settings.

To manually delete cookies, use your browser's "Clear Browsing Data" or "Clear Cookies" function. Note that this will log you out of the Service.

8. International Data and Cookies

Cookies we place may result in the transfer of data to countries outside your country of residence, including the United States and Canada. These countries may have different data protection laws. By accepting cookies, you consent to such international transfers. For more information, see our Privacy Policy on international transfers.

9. Third-Party Cookie Policies

Third-party services we work with have their own cookie policies and practices. We recommend reviewing their policies directly:

We are not responsible for third-party cookie practices. Please review their policies to understand how they collect and use data.

10. Cookie Security

We take security seriously when handling cookies:

  • HTTPS Only: Cookies containing sensitive information (session tokens, auth tokens) are sent only over encrypted HTTPS connections.
  • Secure Flag: Sensitive cookies include the "Secure" flag to prevent transmission over unencrypted connections.
  • HttpOnly Flag: Session and auth cookies include the "HttpOnly" flag to prevent access by client-side JavaScript, reducing XSS attack risk.
  • SameSite Attribute: Cookies include SameSite restrictions to prevent cross-site request forgery (CSRF) attacks.

11. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in our cookie practices, technology, or legal requirements. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where required, by prominent notice on our website or email.

Your continued use of the Service following such notification constitutes your acceptance of the updated Cookie Policy.

12. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

13. Complete Cookie Audit

Cookie Name Type Purpose Duration Required
session_id Essential Session management and authentication Session Yes
csrf_token Essential CSRF protection Session Yes
auth_token Essential User authentication Session Yes
device_fingerprint Essential Fraud and security detection 1 year Yes
theme Preference Theme preference (light/dark) 1 year No
language Preference Language preference 1 year No
cookie_consent Preference Tracks user cookie preferences 1 year No
_ga, _gid Analytics Google Analytics user tracking 2 years No*
mixpanel_token Analytics Feature adoption and user analytics 1 year No*
_fbp Marketing Facebook retargeting 3 months No*
__hs_* Marketing HubSpot email marketing tracking 1-2 years No*

* Requires user consent (analytics and marketing cookies are only placed if you accept our cookie banner)

Customize Your Cookie Preferences

We use different types of cookies to provide you with the best experience. Essential cookies are always enabled. Choose which additional categories you'd like to enable.

View our full Cookie Policy →

Required for basic functionality, security, and legal compliance. Always enabled.

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